The HelloMama project operated in Nigeria with the goal of improving health outcomes for pregnant women, newborns, children, and families in Nigeria through age- and stage-based mobile messaging that complements the efforts of frontline health care workers (HCWs). The program was implemented in Cross River and Ebonyi state of Nigeria.
HelloMama’s theory of change is based on evidence that when a woman has appropriate information about her health, her child’s health and services that she should use, then she is more likely to adopt health behaviors and use services that will lead to improved health outcomes. HelloMama is locally led, planned for scale, and complements the national health care system by aligning with health priorities, policies, and systems.
